IKEA Family Mobile
IKEA Family Mobile (official name, Family Mobile) is a Mobile virtual network operator (MVNO) in the UK operated by IKEA, and uses the T-Mobile UK network.  IKEA Family Mobile was launched in 8 August 2008. It currently offers Pay as you go SIM cards to members of its loyalty programme and all 9,500 Ikea staff in Britain will be presented with a handset and £5 worth of free calls.
Family Mobile is available to all UK IKEA Family members and offers UK calls for 9p per min and UK text messages for 6p each, with a minimum initial top up of £10. According to IKEA this made the network the cheapest pay as you go operator in the UK at time of launch – "at least 25 per cent cheaper than any other comparable prepay offer." The service targets families and allows customers a number of SIM cards per account, so credit is shared among the different lines. Customers can order a free SIM at the Family Mobile website.
- ^ http://www.guardian.co.uk/technology/2008/aug/04/telecoms.ikea IKEA launches ready-made mobile phone service
- ^ T-Mobile – the network behind IKEA Family Mobile, the UK’s newest mobile service
- ^ T-Mobile signs Ikea MVNO – Ikea claims its prepay service is 25 per cent cheaper than any rival offering, Mobile News, 4 August 08