IKEA Family Mobile

IKEA Family Mobile
Type Subsidiary
Industry Telecommunication
Founded 8th August 2008
Headquarters UK
Area served United Kingdom
Products Mobile telecommunications products and services
Parent IKEA
Website www.familymobile.co.uk

IKEA Family Mobile (official name, Family Mobile) is a Mobile virtual network operator (MVNO) in the UK operated by IKEA, and uses the T-Mobile UK network. [1] IKEA Family Mobile was launched in 8 August 2008. It currently offers Pay as you go SIM cards to members of its loyalty programme and all 9,500 Ikea staff in Britain will be presented with a handset and £5 worth of free calls.[2][3]

Family Mobile is available to all UK IKEA Family members and offers UK calls for 9p per min and UK text messages for 6p each, with a minimum initial top up of £10. According to IKEA this made the network the cheapest pay as you go operator in the UK at time of launch – "at least 25 per cent cheaper than any other comparable prepay offer." The service targets families and allows customers a number of SIM cards per account, so credit is shared among the different lines. Customers can order a free SIM at the Family Mobile website.


  1. ^ http://www.guardian.co.uk/technology/2008/aug/04/telecoms.ikea IKEA launches ready-made mobile phone service
  2. ^ T-Mobile – the network behind IKEA Family Mobile, the UK’s newest mobile service
  3. ^ T-Mobile signs Ikea MVNO – Ikea claims its prepay service is 25 per cent cheaper than any rival offering, Mobile News, 4 August 08

External links

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